HI, I’M MARIBEL.
WELCOME TO
MY WEBSITE.
Greetings!
I am an award-winning media executive and editorial leader based in Washington, D.C., with 15 years of data-informed, mission-driven media experience.
Much of my career has been dedicated to public broadcasting. I have been curious and passionate about how public media engages newer, younger, and more diverse audiences through a variety of programming, and how it connects them with content and experiences that resonate, are memorable and help people feel seen.
I grew up on PBS, and my dad credits public broadcasting for helping him learn English. Everyone learns differently, and everyone deserves access to accurate, thoughtful, representative educational content that is fun, approachable, and accessible. The job is done well when it helps answer questions, is nuanced, provides context, creates a sense of wonder, and further fuels self-driven exploration and curiosity.
I am a big believer in trying new things, iteration, and innovation. I am also a big believer in doubling down on what works, not making things harder than they need to be, and focusing on the long game while remaining true to myself and those around me.
My joy comes from leading values-driven teams in pursuit of excellence, supporting and empowering them to do their best work and create content that informs, educates, and inspires.
My guiding principles:
We’re better when we work together.
Knowledge is power.
It’s okay to “not know” as long as you’re willing to learn.
Most things are figure-outable.
Clarity is kindness, and kindness is free.
Thank you for coming by!
Currently…
SENIOR DIRECTOR, HEAD OF PBS DIGITAL STUDIOS
Public Broadcasting Service - PBS | Arlington, VA, 2021-present
PBS Digital Studios develops & curates multiplatform programming that connects, inspires, and cultivates the next generation of PBS viewers.
I serve as the Executive-In-Charge of PBS Digital Studios, with extensive experience leading PBS's original digital programming operations, driving strategic content development and audience growth across multiple platforms. I lead a core team of 10 as the Head of PBS Digital Studios, manage cross-functional team projects and programs across PBS, and oversee a network of production professionals from around the country.
In my time at PBS, I've led multiple transformative, large-scale initiatives, guided my team through constant industry upheaval and change, and consistently met annual goals. As a leader on the PBS General Audience Programming team, much of my time is focused on team and department leadership, setting and executing on our mission-driven strategic priorities to advance our public service media to the American people.
My work leverages audience data and insights to inform and optimize programming strategies for maximum impact. I oversee revenue strategies through grants, sponsorship partnerships, and other revenue streams. Much of my role at PBS is centered on digital transformation and focuses on internal and external partner and stakeholder management. I also serve as a strategic spokesperson for PBS digital programming initiatives across industry conferences and media engagements.
